There are many ways of advertising, but none is more effective than word of mouth. Not all free advertising is good advertising. But, if someone references you in a good light it can prove much more profitable for your business than any paid advertising strategies can offer. And the fact that is free, makes it all that much better.
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I am going to illustrate here for you the three most profitable and effective ways to generate word of mouth advertising.
1. Being a winner and letting everyone know you are one.
2. Free local radio station coverage.
3. Asking existing customers to get the word out for you.
I have personally used and profited from all of these strategies and have found them to be much more effective than any paid marketing and advertising solutions.
Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face-to-face, telephone, email, and text messaging.
Being a winner and letting everyone know you are
Believe it or not, there are many people out there who make a living purely by entering contests day in and day out and winning extravagant prizes. I know, my father is one of them. His theory is simple, “you’ve got to be in it, to win it”.
The same goes for your business. If you take the time to enter awards for your particular industry you may actually win. Award winning companies can advertise the fact and, without a doubt, your business will certainly receive a lift in its profile. Consumers will no doubt feel if you are an award winner, you and your business must be doing something right and are an authority (good) in your field (which is a reasonable assumption).
Most business find it too time consuming to write and send out applications to win awards and therefore can’t be bothered to do it. Therefore, your competition will be very low, giving you a much better chance of winning than you may think. And once you have sent of a few applications you will find they are mostly all the same and you will be able to use the same application over again with only a few modifications to each one.
Now there is no point entering and winning competitions if you don’t let everyone know about it. Whether its your friends or family, people on your Facebook or your existing customers. Make sure you tell everybody, you’ve won an award, you are an authority in your field, so now its time to reap the rewards. And whatever you do don’t forget to put the certificates you are awarded up where everybody can see them.